Yamaha Electric Guitars
About Yamaha Corporation of America
Since 1887, when it began producing reed organs, the Yamaha Corporation in Japan (then Nippon Gakki Co., Ltd.) has grown to become the world’s largest manufacturer of a full line of musical instruments, and a leading producer of audio/visual products, semiconductors and other computer related products, sporting goods, home appliances and furniture, specialty metals, machine tools, and industrial robots.
Yamaha owns numerous subsidiaries and affiliates in overseas markets in addition to a number of related companies in Japan.
Yamaha Electric Guitars
About Yamaha Corporation of America
Since 1887, when it began producing reed organs, the Yamaha Corporation in Japan (then Nippon Gakki Co., Ltd.) has grown to become the world’s largest manufacturer of a full line of musical instruments, and a leading producer of audio/visual products, semiconductors and other computer related products, sporting goods, home appliances and furniture, specialty metals, machine tools, and industrial robots.
Yamaha owns numerous subsidiaries and affiliates in overseas markets in addition to a number of related companies in Japan.
Additionally, Yamaha owns and runs its unique resort facilities throughout Japan so as to enhance our customers’ leisure and cultural activities. Also, Yamaha provides a place for studying music, sets opportunities for presenting one’s own compositions, and creates an environment for the enjoyment of a variety of musical endeavors.
Since Yamaha Music Foundation was established in 1966, it has generated a wide range of music activities throughout global society, including Yamaha music schools, and the Junior Original Concert. Strong commitment to promote and support music education and popularization is one of the most significant elements to distinguish Yamaha from its competitors.
Yamaha has endeavored to produce products and services that satisfy the diverse needs and desires of people worldwide. Its products and services are recognized the world over for superior quality in acoustics, design, technology, craftsmanship, and customer oriented services. These products and services under the brand name of Yamaha are highly regarded by a large number of professionals, institutions, business people within the related industries, and consumers.
Our corporate philosophies are embedded in our customer oriented management and operations; providing excellence in our products and services; continuous efforts to expand our existing market and create new markets; enhancement of research and development on a long range perspective; commitment to care for end users through providing even better service after sale; pursuit of further globalization of Yamaha’s business; fostering positive growth through diversification.
Yamaha’s very basic corporate objective is reflected in everything that it does, which is to contribute to the enrichment of the quality of lives for people around the world.
Established in 1960, the Yamaha Corporation of America (YCA), then Yamaha International Corporation, offers a full line of musical instruments and audio/visual products to the U.S. market. YCA is a wholly-owned subsidiary of Yamaha Corporation, Japan, and is the largest of all global subsidiary companies.
Yamaha Commercial Audio Systems (YCAS) was established in 2006 as a wholly-owned subsidiary of YCA. YCAS offers a growing line of commercial audio products for the US and Canadian markets, and distributes Nexo speaker products into the US and Canada.
Yamaha Electronics Corporation (YEC) is also a wholly-owned subsidiary of YCA, and offers a comprehensive line of audio and video products to the US home entertainment market.
Within YCA’s Music Marketing Group (MMG) there are several sales and marketing divisions, i.e., piano and keyboard products, band and orchestral instruments, live sound and music production products, guitars, drums and consumer products. In addition to these product divisions, YCA has other corporate administrative divisions including Finance, Information Technology, Operations, Human Resources, Customer Financial Services, Advertising & Creative Services, and Administration. YCA also manages its substantial artist relations from three US-based facilities: Yamaha Artist Services, Inc. (YASI) in New York City, Yamaha Corporate Artist Affairs (YCAA) in Franklin, TN, and Yamaha Artist Services Hollywood (YASH) in North Hollywood, CA.
The Yamaha Motor Corporation, Ltd., begun in 1955, is a major part of the entire Yamaha group, but is a separately managed business entity from the Yamaha Corporation. The Yamaha Motor Corporation is the second largest manufacturer of motorcycles in the world. Yamaha Motor Corporation owns its wholly-owned subsidiary in the U.S. called Yamaha Motor Corporation, USA, that is handling not only motorcycles, but also snow mobiles, golf carts, outboard engines, and water vehicles, under the brand name of Yamaha as well.
The Yamaha Motor Corporation is the second largest manufacturer of motorcycles in the world. Yamaha Motor Corporation owns its wholly-owned subsidiary in the U.S. called Yamaha Motor Corporation, USA, that is handling not only motorcycles, but also snow mobiles, golf carts, outboard engines, and water vehicles, under the brand name of Yamaha as well.